As a professional marketer, I love working with professional web platforms such as websites. Bloggers and search engine optimization love websites. We like websites because they are more serious and demand more professional knowledge to launch and manage. On the opposite side, we have extremely popular social networks such as Instagram and Facebook. Somehow, business pages on Instagram and Facebook create competition to website based businesses.
I have a lot of clients around the world. I have witnessed that the majority of people started paying more attention to the presence of their business on Instagram for example. These are businesses that still don't have professional websites. Usually, they request to pump up their IG accounts, increase the number of followers, create ad campaigns on Instagram and Facebook. In other words, these individuals completely neglect the importance of a professional website for their business. This comes due to inexperience and lack of understanding. In this blog post, I will tell you about the main reasons why having a professional website is crucial for your business.
Your Website is a Base of Your Business
You should understand that your potential clients and customers are interested in the history, values, and other information of your company. For example, whenever I see a new product offline or online, I will always try to find as much information about it as possible on the Internet. I know that loads of people have the same habit. Believe me, your clients and customers do the same thing.
Where are your clients supposed to find information about your business? On Instagram, Facebook, or YouTube? You should understand that social networks were created for socializing, not for business presentations, and so on. For example, Instagram is a photo-sharing platform that has been somehow transformed into a big marketplace. Nowadays, people come to Instagram to see ads and do other stuff. At the same time, Instagram will never give great functions of a professionally built website.
People want your business to have a website. They want to visit a web platform to find everything about your products and services. Your story, brand equity, prices, product catalogs, and other things should be published on your website.
You Fully Control Your Web Platform
Nowadays, almost every business has official pages on social networks. It is great that you can present and promote your business on different web platforms. It is advantageous to have several sales funnels on the Internet. If Instagram, Facebook, and YouTube help your business, then, it is awesome. At the same time, you should understand that you have no control over these platforms. Anytime, if some of them wish, they can suspend and remove your accounts.
Apart from being suspended or removed from social networks, you never fully control your reputation on these social networks. Your website is your property. You can control everything on your web platform. On social networks, you will have no control over haters, trollers, and competitors who might attack your business with ugly reviews. Hence, social networks might even damage your business.
Having a professional website is surely crucial for your business. These are just some of the arguments. If I start describing all the benefits and advantages of having a professional website, you won't have enough time to read that ebook.
It is very important to carefully select the right web design and web development company for your website. Bahtiayr Digital is one of the world's leading companies in the field of web design and web development. When you order a website from me, you will have a long-term collaboration with my company. First, we identify the right design, then, we build a website, and further, maintain its security and content. Contact me whenever you decide to build a professional website for your business. Feel free to message me whenever you wish.