An Asian brand of sports apparel asked me to design a logo for their company. The company has been operating for a long time with no branding at all. They decided to start a more serious approach toward the branding of their company. For this they needed, a unique, memorable, and meaningful logotype.
Since the target clients of the company were young men (25-35) who were sports enthusiasts, I decided that the logo should feature a very vigorous, energetic, powerful, and athletic animal. A lion was a perfect choice. Red is the color of passion and strength. Therefore, I decided to make the lion red.