Why You Should Use Paid Advertising
Today, almost all types of businesses have websites. Both offline and online enterprises have websites to present their business, attract clients, show their prices, and client testimonials. Not surprisingly, every website needs visitors. Otherwise, a web platform is just a useless web page among billions of other pages on the Internet.
Every entrepreneur who attracts clients through business websites is concerned about web traffic. You can somehow do a lot of hard work and get a couple of visitors from social networks such as Facebook and Instagram. However, better converting will usually come through other channels. In this blog post, I will tell you about the main reasons why you should use paid advertising.
PAID ADVERTISING DELIVERS FAST RESULTS
There are a few traffic sources through which you can attract clients on your website and social media channels. The main web traffic sources are search engines such as Google, Yahoo, Yandex, Bing, AOL, social networks such as Facebook, Instagram, Twitter, VK, and others. There is also direct web traffic which means that people directly type your domain name in their browsers to access your website. Usually, only famous, popular, and well-established websites get a lot of direct web traffic.
As you have already understood, search engine and social traffic are the main types of web traffic that you can get at the beginning of your growth. Search Engine Optimization costs a lot of money and requires a lot of time. Getting free web traffic from social networks also requires a lot of great content, and consequently, a lot of money, time, and hard work.
Paid advertising is cheaper and faster than the above-mentioned ways of getting visitors to your website. You simply set up your paid ad, enter your daily budget, and immediately, your ads will start showing on SERPs (Search Engine Results Pages). Paid advertising delivers very fast results. Thus, if you have already set up your business website, you should start using paid advertising to get immediate results with minimum efforts and time.
PAID ADVERTISING IS YOUR CHEAPEST OPTION
No doubt, SEO (Search Engine Optimization) is the best way to attract potential clients to your website in long-terms. Nonetheless, SEO is very expensive and time-consuming. If you aren't a professional SEO expert, you won't be able to make a professional SEO for your website. SEO requires years of studying and experience. Therefore, you will need to hire a professional SEO agency or an expert. They will charge thousands of dollars every month.
Attracting website visitors from social networks is a hard task. You will need to regularly create and update content on your website to achieve this goal. This will require a lot of time and hard work. Hiring a professional social media manager might not be an available option for a starting business.
Paid advertising is the cheapest option to drive high-quality traffic to your website. You don't need to spend thousands of dollars and hundreds of hours to run an ad campaign. With paid advertising, you can set your daily budget as low as 2$ a day, and you will start getting highly converting website visitors every day.
PAID ADVERTISING IS VERY EFFECTIVE
When you get website visitors from social networks and other sources, you will usually get a lot of different people on your web platform. Some of these people are interested in your business and want to buy your services and products. On the other hand, you will find out that the majority of them are just curious folks who accidentally stumbled upon your website.
While using paid advertising, you will get only targeted visitors on your website. These people are very likely to convert into your clients. With this marketing option, you will avoid all the unnecessary people who might otherwise browse your website.
WHY CHOOSE US TO RUN YOUR PAID ADVERTISING
Bahtiyar Digital is an international company providing its services around the world. Paid advertising is one of our main services. Nowadays, in the age of search engine and social networks, we perfectly understand that paid advertising is the most efficient way to increase your sales and profit. We have helped hundreds of people and companies set and successfully run paid ad campaigns on Google, Facebook, Instagram, Yahoo, Yandex, Bing, and other websites.
Contact us, tell us about your business, and we will advise you on the best online platform to run profitable paid ad campaigns. We will analyze your business, find the best keywords, and target the right people to make your ads efficient.
Top Reasons to Use Google Ads for Your Business
You have a functioning business. Maybe you have a website or pages on social networks dedicated to this business. You understand the business potential of the Internet to attract clients to your products or services. Now, you are thinking about the best online marketing options. Of course, online advertising is the first thing that comes to mind.
While talking about online marketing, you have several choices. You can run ads on social networks such as Instagram, Facebook, Twitter, and etc. You can also run email marketing campaigns. Lastly, you can use the power of Google to promote and advertise your business. Among all the mentioned online opportunities, I recommend Google Ads as the most effective online marketing tool.
In this article, I will mention some of the reasons why you should use Google Ads.
People from Google are Your Targeted Visitors
While running ads on Instagram, Facebook, and other social networks, your ads will be shown to loads of people who actually don't need your products and services. Yes, you target these people by their age, gender, and physical location. Nevertheless, you will see that your ads will be shown to random people who are usually irritated by ads. Hence, I think that advertising on social networks is a waste of time and money.
When you use Google Ads, your business will be displayed to targeted people who consciously search for your services and products. It is very likely that these people will become your clients. In this case, your money is not wasted because you pay only for potential clients. It is wiser to show your advertisement to people who are searching for your business rather than displaying it to random people.
People Don't Search on Social Network
Instagram and Facebook are initially and mainly social networks created for people to socialize and make connections. People visit social networks to have fun, look at what is happening in their friends' lives, and so on. Nevertheless, these networks were somehow hybridized, and now, they resemble online stores. Though some people might be searching for products and services on IG and Facebook, the main bulk of online searches are made on Google.
If you want serious and regular clients with money, then, you should run Google Ads. Google is the perfect place to show your products and services. It is efficient and cheap. What is more, while advertising on Google, you will avoid all the random people who don't need your business
Hire the Best Google Ads Experts
Setting up Google Adwords campaigns is a sophisticated art. Only an experienced and professional Google Ads expert can properly set, accommodate, and manage your Google campaigns. Whenever I need to have a haircut, I don't cut my hair myself. I am not an expert. I go to a professional hairstylist and get my haircut professionally done. People use this approach in all instances of life. Entrust your Google Ads campaigns to a reputable expert and you will win.
I have been customizing Google Adwords campaigns for my clients for over a decade. I have different types of clients. Regardless of their financial level, be it a multimillion company or a new startup, my Google Adwords campaigns deliver great results. My clients get at least fifty times more profit than the amount of money they invest in Google Adwords campaigns. Contact me on my WhatsApp or email, and let's discuss Google Adwords marketing strategy specifically crafted to your need. Feel free to contact me whenever you want!
Pros and Cons of Controversial Marketing
There are different types of marketing. Some of them are mild, unoffensive, and other marketing strategies are more aggressive and asserting. Creating awareness and attracting attention are the main goals of marketing. All means are good when it comes to advertising and promoting your products. This is why controversial marketing gets so much attention and praise. Even though controversy will surely attract a lot of attention rather than simple marketing strategies, sometimes, controversial marketing can backfire and give absolutely opposite outcomes. In this article, I will tell you about the main pros and cons of controversial marketing.
Controversial Marketing Attracts Attention
Nowadays, there is almost nothing in this world and life that can somehow surprise or shock us. We are already used to all types of news, photos, videos, and events. In this overcrowded world of social networks such as Instagram, Facebook, YouTube, and others, it is almost impossible to grab someone's attention with simple marketing and advertising. Over imagination is already saturated to its full extent. Thus, we need to be more creative to catch more curious eyes.
Controversial marketing creates controversy. It is scandalous and almost on the edge of legal and illegal. The controversy is something that makes people speak, discuss, agree, and disagree. Hence, controversial marketing grabs attention due to its emotional power. One of the main advantages of controversial marketing is its attention-grabbing potential.
Controversial Marketing Makes You Unique
Let's agree, today's visual ads are very boring and banal. Every day, we see hundreds of different ads on the Internet, TV, on the streets, and everywhere where advertisements are allowed. We treat these ads as empty walls. They are meaningless for us. What is more, all the visual ads are very similar to each other.
With controversial marketing, your business positioning and product can be viewed as unique. When you use controversial marketing in your business strategy, you automatically stand out in your business field. You don't resemble hundreds or even thousands of other businesses that use banal and primitive marketing strategies.
Controversial Marketing Makes You Remembered
Tom Ford is one of those fashion designers who successfully used controversy in creating visual ads for Gucci and YSL in 90ies. These ads are still remembered and discussed even though almost 30 years have already passed. Controversies make history. Hence, if you want your business to be remembered for centuries, controversial marketing might be the best strategy.
Controversial Marketing Can Create Problems
While running controversial marketing campaigns, you are kind of playing with fire. If you somehow overdo in your controversies, it can bring you a lot of problems. These might be legal problems with governments, lawsuits, hatred, accusations in sexism, racism, nationalism, heresy, and so on. Sometimes, controversial marketing can give you total disasters without you being able to achieve any business goals.
While playing in controversial marketing, be very careful. Controversy will usually touch people's emotions. You should use controversy in a way that doesn't offend anyone. Otherwise, you are creating problems for yourself and your business.
Controversial Marketing Might Look Primitive
Controversial marketing is not a secret anymore. At the beginning of 90ies, controversial ad campaigns might look like a novelty and something interesting. Nowadays, everyone knows about different psychological techniques in advertisements. For example, the use of sexual stimuli in visual advertisements is not a secret. Everyone knows about it. People who are far from professional marketing know that marketers intentionally feature sexually attractive women and men in their ads.
Controversial marketing is good if it is unique. Nonetheless, if you are planning to use primitive marketing techniques in your controversial marketing strategies, it can be viewed as primitive and banal. Be aware of this fact. You will surely need professional marketers in your team to create specialized controversial marketing ads.
If you have a business, products you need to market and sell, and you think that controversial marketing will help to boost your sales, then, I can surely help you to create, customize, and run some powerful marketing strategies with high controversy. I am a professional marketer with almost 10 years of experience in the field of marketing.
Contact me via email or WhatsApp. Let me take a look at your business. I will analyze your business, and then, suggest to you some cool controversial marketing ideas that will surely create awareness and attention around your business. Feel free to contact me whenever you want.
Three Rules of Luxury Marketing
Different products and services require different marketing strategies. It all depends on your target market. Selling mainstream services to middle-class people need simple marketing programs. If you are planning to sell for a small number of chosen elite customers, then, luxury marketing should be your strategy. In this blog post, I will tell you about three main marketing rules that must be followed whenever you try to market luxurious products.
Produce in Limited Quantities
We know that product or service prices depend on the quantity of supply and demand. If there is low demand and a lot of supply, consequently, prices for a product or a service will drop. On the opposite side, when there is no supply but high demand for a product, then, prices will accordingly skyrocket.
All luxury brands follow this rule. To control prices for luxury goods, luxurious brands produce their goods in very small quantities. A luxurious product should be rare. Otherwise, it stops being luxurious. Whenever a product is rare and there is a high demand for this product, companies can set whatever prices they wish. There are always a lot of bidders who will pay tons of money to get a rare item.
Luxurious Goods Should be Expensive
The second rule of luxurious marketing is to set high prices for your goods or services. People judge the quality of your products or services according to the price you set for them. Luxurious goods must always be expensive regarding the cost of production and other aspects of the business. For example, the cost to produce luxurious sunglasses might be 30$-50$ together with the box and packaging, but the company should sell them for a minimum of 200$ to follow the second rule of luxury marketing.
In luxury marketing, price and quality are not always connected. In other words, partly, a luxurious item is luxurious because it is expensive. As soon as a company lowers prices for its services or items, people stop associating them with luxury.
Gorgeous Packaging and Quality
In luxury marketing, gorgeous and elegant packaging plays a big role. You can sell a luxurious item with a poor package. People will usually judge the quality of your production by their cover. It should always look very expensive, elegant, and eye-catchy.
Of course, nobody would pay hundreds of thousands of dollars for a Rolls-Royce or a Ferrari if the specifications and quality of these cars weren't unique, top-notch, and rare. Although luxury brands use different marketing techniques to associate their products with elite crowds and customers, these companies also produce high-quality products. Otherwise, customers would just think that their products are overpriced. Whenever you buy a Hermes bag, you are assured that it was made from the best materials in the world and by the best craftsmen available. While buying such a bag, you buy a high-quality bag, exclusive customer service, rarity, and emotions.
These are the main laws of luxury marketing. You must sell high-quality products packed in gorgeous packages, produced in limited quantities, and sold with high price tags. If you violate one of these laws, your luxury marketing campaign will fail.
How to Market a Product
People either sell products or services. Whatever business you make, you will either sell some items, products, or professional services. Each of these types of businesses requires different marketing strategies. When you market your professional services, you will be dealing with an intangible product. This type of marketing requires a specific approach. Selling product, digital and physical, will also require other marketing techniques. In this blog post, I will give you some information on how to market a product.
Gather As Much Information As Possible
It is great if your product is already developed. However, it is much better if you are still in the planning process. Before you even start producing your products, you should gather as much information as possible. What type of information will you need to gather? You will need all the knowledge and information related to your product and business.
Start gathering information about your business, its advantages and disadvantages, competition, and specifics. Information is power. Of course, it is possible to start collecting information when you are already in the process. However, if you start gathering information in the beginning, you will surely avoid all the business mistakes which are inevitable. Hence, the first thing you should do is to make as much research as possible.
Identify Your Target Customer
In your mind, imagine your ideal customer What is his age, gender, financial income, and preferences? Can you categorize your product as a luxury item or it is for the middle class? At this stage, you will clarify all these questions.
If you are planning to produce a high-quality, luxurious product with an exclusive package that will cost much more than the same products which are already available on the market, then, your item can be categorized as a luxury. In this case, your ideal target customer is a rich [erson from an upper middle class, or upper class who want to differentiate himself by buying exclusive items. If you are planning to sell a product that won't be expensive, then, it is not luxury anymore.
Prepare Design and Packaging
Design and packaging are important parts of your business. Every product needs a beautiful design and packaging. Usually, people judge a book by its cover. Hence, you should make sure to have good design and packaging.
It is crucial to hire a professional designer who will take care of your product's design and package. Don't try to do it yourself. There are different professions and specialties because one person cannot be a universal professional and handle all the different occupations equally successfully.
Identify Your Marketing Channels
When your products are ready, you will need to sell them, and you can't sell them without marketing. All businesses use marketing to let their potential clients know about their products. Marketing is a crucial element of every business process.
Are you planning to run a paid ad campaign on Google? Will you advertise your product on billboards? Is it better to run offline or online advertising campaigns for your products? These are the questions you should find answers to. Your marketing plan should be precise, accurate, and professional.
Hire a Professional Marketer
Loads of people have great business ideas. Unfortunately, only a few of them make good money out of their ideas. It happens because people don't have the necessary knowledge, information, and expertise to successfully run a specific business. Therefore, it is wise to hire a professional marketer who will handle your marketing.
I have been providing professional marketing services for almost a decade. I work with global businesses to help them market their services and products to the global market. I divide my work into several stages. First, I analyze your product, and then, I will develop a specific marketing strategy tailored to your product. Contact me, and let's discuss your business. Feel free to message me whenever you wish!
Three Reasons Why Your Business Needs a Blog
Today, it is not enough to simply build a website for your business and forget about it. Nowadays, when competition in the business world is fierce, you should implement different marketing techniques to have your business afloat. Publishing relevant articles on your business website's blog is a great way to get your business to the highest levels. In my opinion, every business website that provides services or products must have a professional blog with high-quality content. In this blog post, I will tell you about three main reasons why your business website should have a blog.
Attract Potential Clients with a Blog
There are different types of online content. There is video, audio, images, and finally, textual content on the Internet. Google gives the highest priority to textual content. In other words, you will find high-quality, informative articles on the first positions on Google. Good blog posts outrank videos and images.
We build business websites to showcase our business and attract potential clients. To attract quality web traffic to your website, you can run paid ad campaigns that will cost you a lot depending on the sphere of your business. Launching a blog the most effective, and cheapest way to attract potential clients to your business website. Write and publish relevant articles on your blog, and Google will refer people to your web platform. If you can't write or you simply hate writing, you can always hire a professional copyrighter that will create good content for your business blog.
Educate Your Potential Clients
Some people have complex businesses. Uneducated and uninformed people find it difficult to understand the specifications and peculiarities of your products or services. Usually, these people will attack you with thousands of different questions regarding your business. Finally, you will get tired of the questions, and you will decide to create a FAQ page to answer the most common questions.
To avoid the above-mentioned problem, it is good to have a business blog where you can educate your potential clients. Write down about models and types of your products or items. An educated person is more likely to be converted to a client rather than a person who has no idea regarding your business. It won't take much time and effort to create some informative articles to educate the visitors on your website.
Update Your Clients with Your News
Every company and business will have changes. Sometimes, we change pricing on our services or products. Sometimes, we have delayed shipping due to different circumstances and situations. We create new product lines and make changes in our management and marketing. If you value your business, your clients should be constantly updated regarding the changes happening in your company.
Launching and managing a blog is the best way to have your clients updated and informed regarding your business. Blogging doesn't require much time and work.
These are some of the main reasons why your business website should have a professional website with high-quality content. If you don't have to create a blog and content, contact me and my team of professional web developers and bloggers will resolve this issue.
I started my digital businesses from a blog. Thus, my international company Bahtiyar Digital initially originated from a blog. Let me consult you on the matters of creating a blog and managing it. Building a professional blog for your business has a lot of significant benefits. Contact me on WhatsApp and let's improve the way you make business.