Today, almost all types of businesses have websites. Both offline and online enterprises have websites to present their business, attract clients, show their prices, and client testimonials. Not surprisingly, every website needs visitors. Otherwise, a web platform is just a useless web page among billions of other pages on the Internet.
Every entrepreneur who attracts clients through business websites is concerned about web traffic. You can somehow do a lot of hard work and get a couple of visitors from social networks such as Facebook and Instagram. However, better converting will usually come through other channels. In this blog post, I will tell you about the main reasons why you should use paid advertising.
PAID ADVERTISING DELIVERS FAST RESULTS
There are a few traffic sources through which you can attract clients on your website and social media channels. The main web traffic sources are search engines such as Google, Yahoo, Yandex, Bing, AOL, social networks such as Facebook, Instagram, Twitter, VK, and others. There is also direct web traffic which means that people directly type your domain name in their browsers to access your website. Usually, only famous, popular, and well-established websites get a lot of direct web traffic.
As you have already understood, search engine and social traffic are the main types of web traffic that you can get at the beginning of your growth. Search Engine Optimization costs a lot of money and requires a lot of time. Getting free web traffic from social networks also requires a lot of great content, and consequently, a lot of money, time, and hard work.
Paid advertising is cheaper and faster than the above-mentioned ways of getting visitors to your website. You simply set up your paid ad, enter your daily budget, and immediately, your ads will start showing on SERPs (Search Engine Results Pages). Paid advertising delivers very fast results. Thus, if you have already set up your business website, you should start using paid advertising to get immediate results with minimum efforts and time.
PAID ADVERTISING IS YOUR CHEAPEST OPTION
No doubt, SEO (Search Engine Optimization) is the best way to attract potential clients to your website in long-terms. Nonetheless, SEO is very expensive and time-consuming. If you aren't a professional SEO expert, you won't be able to make a professional SEO for your website. SEO requires years of studying and experience. Therefore, you will need to hire a professional SEO agency or an expert. They will charge thousands of dollars every month.
Attracting website visitors from social networks is a hard task. You will need to regularly create and update content on your website to achieve this goal. This will require a lot of time and hard work. Hiring a professional social media manager might not be an available option for a starting business.
Paid advertising is the cheapest option to drive high-quality traffic to your website. You don't need to spend thousands of dollars and hundreds of hours to run an ad campaign. With paid advertising, you can set your daily budget as low as 2$ a day, and you will start getting highly converting website visitors every day.
PAID ADVERTISING IS VERY EFFECTIVE
When you get website visitors from social networks and other sources, you will usually get a lot of different people on your web platform. Some of these people are interested in your business and want to buy your services and products. On the other hand, you will find out that the majority of them are just curious folks who accidentally stumbled upon your website.
While using paid advertising, you will get only targeted visitors on your website. These people are very likely to convert into your clients. With this marketing option, you will avoid all the unnecessary people who might otherwise browse your website.
WHY CHOOSE US TO RUN YOUR PAID ADVERTISING
Bahtiyar Digital is an international company providing its services around the world. Paid advertising is one of our main services. Nowadays, in the age of search engine and social networks, we perfectly understand that paid advertising is the most efficient way to increase your sales and profit. We have helped hundreds of people and companies set and successfully run paid ad campaigns on Google, Facebook, Instagram, Yahoo, Yandex, Bing, and other websites.
Contact us, tell us about your business, and we will advise you on the best online platform to run profitable paid ad campaigns. We will analyze your business, find the best keywords, and target the right people to make your ads efficient.